![]() Handling qualitative data is not usually a step-by-step process. Qualitative research as an iterative process ![]() NVivo can help you to manage, explore and find patterns in your data but it cannot replace your analytical expertise. NVivo doesn’t favor a particular methodology-it’s designed to facilitate common qualitative techniques no matter what method you use. A researcher looking for ways to improve health policy or program design might use ‘evaluation methods’. For example, a social scientist wanting to develop new concepts or theories may take a ‘grounded theory’ approach. Researchers usually adopt a qualitative methodology to suit their research question. They analyze data like interviews, surveys, field notes, web pages, audio visual material and journal articles. ![]() ![]() Qualitative researchers are interested in evaluating, interpreting and explaining social phenomena. ![]()
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